There's no doubt that history books will look at 2016 with. . . well, astonishment. Hoping to gain some marketing insight for 2017, here are the most read blog posts written last year. The most read posts are golden oldies from as far back as 2010. But I was especially intrigued by what I could learn from last year's top posts.
How to sabotage your own conversation. A significant group of generally smart professionals periodically shoot themselves in the foot with its use. They can resolve a problem, break it down into bits and pieces for a solid resolution--and even explain their rationale. But along the way their input loses its credibility for a simple reason. . . . Action on this issue will help you build your credibility.
A stupidity-based theory of organizations. This is one of those studies which tell you more than you want to know about how organizations actually work. The researchers don’t screw around. They nail organizational BS to the wall. What’s unique about the research are...
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