Dan Erwin: creativity

Why Does “Weird” Work So Well?

When Tim Walz called Donald Trump and his worldview “weird,” it got terrific, immediate attention. It also launched a thousand memes. I suspect it may have also got him the job of Kamala Harris’ running mate. As a rhetorical specialist, a guy who’s always asking why some words and ideas work and other’s don’t, I was extremely curious about why “weird” worked so very well.

To no surprise, that brilliant Columbia linguist, John McWhorter, weighed in on the answer in a NYTimes article. He pointed out that, historically, the term has been around for several centuries and over time it has changed its meaning. In Shakespeare’s use of the term it meant “ghoulish” and “frighteningly odd.” Today it just means “peculiar.”

“Weird” is a part of the language that isn’t taught in our schools, but should be. The novel is usually omitted in grade school. That’s one of the reasons it stands out. It wasn’t in your grade school vocabulary lists. It’s like one of my favorite terms that new Americans don’t understand—“duh.” A word that’s used when something is said or written that’s disgustingly obvious—and often a take-down. Any fourth-grader would know that, but a new immigrant wouldn’t get it.

AdobeStock_292875580 (1).jpeg

McWhorter points out what I suspect is the real power of the term “weird.” There’s no workable comeback, other than “no, I’m not weird.” And as you peobably know, some denials just don’t work.

Continue reading "Why Does “Weird” Work So Well?" »


January 17, 2022

May 18, 2021

October 13, 2020

March 12, 2019

January 15, 2019

May 25, 2017

August 10, 2016

May 04, 2016

February 20, 2016

December 07, 2015

My Photo
Sign Up for Dan's Email List Today!

* required

*

*

*



*



Email Marketing by VerticalResponse

Categories