For many people in business and politics, social science doesn’t appear particularly impressive. Its relevance for practice and the nitty-gritty of business may seem doubtful. But the fact of the matter is that social science impacts reality in profound ways that most never see, never think about or are even willing to believe—at least when first faced with the facts. Social science, however, profoundly influences how we think about ourselves, how we think about our world and how we act. And that’s true whether or not a given theory is right or wrong.
Ferraro, Pfeffer and Sutton devote a paper on economics’ language and assumptions, showing how social science drives our perspective on economics. I was reminded of their study when I read the latest blog by Roger Martin on How to win the argument with Milton Friedman. Martin notes that the argument that the trade-offs between shareholders and the rest of society, the particularly framing of Friedman’s argument, has won the last 50 years. It is, he writes, a very clever way of setting up his argument, but won’t stand up to scrutiny. And he sets out to debunk the framing. Of course, it drives some of his readers nuts, but that’s ...
Continue reading "How Social Science Sneaks Up on All of Us" »