What 4 New Skills Underpin Digital Business Success?

Digital skills alone are not enough for IT effectiveness. Business success demands a technology workforce that is skilled in new ways of working. This new game is about future-proofing the IT humanware. It requires interactional competencies that respond to role complexity and the kind of ambidextrous competency that few of the workforce can currently muster.

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Business studies, even in journals like the MIT Sloan Management Review, are more and more emphasizing the need for rhetoric and communication skills—they just don’t use that language or understand that interface. So, in an astute article on reskilling in the Winter 2021 Review (The Four Competencies Every Workforce Needs, Ayse Karaevli, et al), the authors laid out the competency issue with clarity in a superb diagnostic study: “IT organizations must be able to exploit existing IT capabilities for operational efficiency while simultaneously identifying new IT capabilities to help innovate and create new customer value.”

My initial response was “ho-hum.” I was working on that kind of stuff for my Master’s in group/team communication at UC Boulder in the 1970s. The skills hadn’t been put into the business context, but we all understood that these issues were transferable to many different contexts. Yet I am immensely aware that a background in the interface issues of rhetoric and communication, in addition to presentation and influence skills, is still rare among business people the world over. Fact of the matter, many European business schools provide little offerings in the necessary communication and rhetoric skills. And American business schools, unless you’re in the business communication discipline, are giving short shrift to interactional needs. Intriguingly, the Asian Schools, Japan as a case in point, are ahead of the Europeans in recognizing the need for these so-called “soft” competencies.