There are actually two questions here: can charisma be learned, and will it positively impact business outcomes? Since I’ve worked over the years with clients to develop their charisma, I find the questions, well…amusing. Because the answers to both questions from those in the disciplines of rhetoric and communication is yes. Of course. We’ve known that for years. In fact, for centuries.
But what’s especially interesting about recent research (2011) by the psych and economics faculty at the University of Lausanne is that they look at the question from the perspective of economics in the European context, confirming the power of the discipline of charisma.
But there’s a lot more pragmatic stuff to be added to this research as well as most blogs and studies. The discipline of charisma is inevitably viewed from a public address format: a speaker addressing a group. But for career people, there are far more opportunities to practice and learn in a one-on-one or small group. Furthermore, it’s best to start adding charisma from your tool-kit early on, rather than waiting until you get a managerial promotion. It’s also far less intimidating to learn in a one-on-one or small group, than to wait until you’re a manager and have large group responsibilities.
Given my assumption, let’s ignore the research laundry list of tactics, and the unique opportunities provided by public address settings. Besides, if you gain the competencies in small groups, you can automatically transfer them to the public address context. So, skip those long lists of skills to gain the competency, and focus on just two very significant tactics that will set you on the path to charisma. Furthermore, with just a bit of reflection, these two skills for one-on-ones and small groups will readily open up other strategies..