There are some jobs that you just can’t trust algorithms to do. Yet more and more organizations are trusting algorithms to make their people decisions. Yet, writing in the Sloan Review, Wharton’s Cade Massey makes what to me is an obvious point. Objective distance is overrated. Although many in artificial intelligence think you can reason better when you’re uncorrupted by the subjective, that doesn’t follow in many people decisions.
The facts are that when you’re dealing with hiring, developing managing and trying to retain people, the better approach is about relationships and trust. That doesn’t mean you need to ignore those algorithms, but that you need to work them in tandem to people. For some analysts, “networking is not only uncomfortable, but dubious.” This mindset can be a real handicap. Being a loner eliminates the safety net of both information and goodwill. And like it or not, sometimes when you’re let go, it’s not about your skills, but about the good will and relationships you’ve failed to create.

I’ve used Richard Burt’s seminal studies on networking for years—and found that it’s applicability in organizations is profound. Decades of research reveal that people gain professional benefits –including both formal and informal power—from the quality and size of their social network—their relationships. I put “quality” first in that sentence, because some confuse size alone with the power of their networking. Quality is usually more important than size. But don’t confuse your algorithmic brain with the total of reality. Algorithms ain’t everything. And being a loner will inevitably get you the short end of the stick, and sometimes serious trouble..