Austerity. Employee engagement. Social media. Crowd-sourcing. Entrepreneurial. Social networking. Restructuring. Innovative. Internet company.
Words come and go. The verbiage changes, but how has this changed what managers actually do?
In a recent conversation with a Gen-Yer, just 14 months into his first management job, he downloaded most of his day at my request. He uses different language than most of my exec clients. His context, an internet company, is a lot different than theirs: technology, small appliance, agribusiness, etc. Does that mean that the heart of what he does daily is different than what 45 year-old execs at old-line firms do?
For the sake of audience appeal and to desperately offer newness, I need to be able to answer my question with a big, detailed “yes.” There are a lot of new approaches to management: new frameworks, models and buzzwords. But does the heart of managing more traditional companies differ from the heart of managing internet startups today? Or is the new language just new hype?
The context is different
It took only a bit of reflection to realize that at the heart of what managers do, nothing has changed. Oh yeah, the context is quite different, as are the products. But whether you manage at Facebook, GE or General Motors, the heart of management is action.
Most of us know that the orderly reasoning about managing is intriguing, but fairly useless. Even with just a semester of business, you know the business language, describing how managers are supposed to work. A rational approach to management includes the following: planning, organizing, staffing, coordinating, recruiting, etc., etc. When managers step away from the work, most of them still use the terminology of management. But we all know those descriptions have a lot of fiction in them. Managing, like other experiences in life, is messy. Very messy.
The Gen-Y manager
Listening to that Gen-Yer’s talk about chairing a meeting of eight people where an important and controversial issue was to be decided, I thought about his frustrations. He’d gradually come to realize that managing is not what he expected. It’s all action: 10 to 12 hours a day.
Here are six conditions that are completely reflective of what he experienced. Only the conditions were formulated nearly 25 years ago. Not surprisingly, my young friend said that they were completely identical with his 2012 experience. This is a highly descriptive statement about what managers do and can’t do all day:
As a manager, you “cannot avoid acting.” At each moment of the meeting you are acting. Even letting things go constitutes an action—and with effects you may or may not want. So, you are always “thrown into action, independent of your will.
“You cannot step back and reflect on your actions.” You have to rely on your instincts to react and act in real time, even though you may reflect on the meeting later on and realize or wish that you had done things differently.
"The effect of your actions cannot be predicted.” There are too many paths that any action could lead to, so you cannot always depend on rational planning to find steps that will achieve your goals. Instead, you have no choice but to “flow with the situation.
“You do not have a stable representation of the situation.” Things in the meeting evolve continuously. At any moment, you only see fragmentary pieces. The overall pattern of the meeting is only discernible after it is over.
“Every representation is an interpretation.” Even after the meeting is over, your description of what transpired at the meeting will never be the only one. Someone else will read the meeting differently and so the facts will always be elusive—what one must work with is opinions and interpretations.
"Language is action.” Every time you speak, you are not merely stating the facts, you are acting. You are actively shaping and constructing a definition of the situation and trying to persuade others of the facts as you see them and the action s that you believe must be taken. The rhetorical nature of managerial action cannot be escaped and must be constantly attended to.
That new Gen-Y manager breathed a sigh of relief. He expected his job to be something different than what he was experiencing. It was liberating to talk through these actions. They were pragmatic. His practice is not so much about business hype, but what works.
The more you know and understand a situation, the easier it is to work in that situation. I rarely get stressed by a situation I understand. So, like my Gen-Y friend, I find this description liberating. I’m very curious to know what you think about it.
Note: The six points are from Robert G. Eccles and Nitin Nohria, Beyond the Hype: Rediscovering the Essence of Management.
Photo fm Flickr.com: by **Anissa**