It's not coincidence. With Virginia Rometty as IBM's new CEO and Meg Whitman at Hewlett-Packard, my wife and daughters will be proud. So it's not surprising that the exceptionally knowledgeable Sylvia Ann Hewlett and Ripa Rashid have just published a book on why women are the solution to winning the war for talent.
In a blog published in strategy + business, Sally Helgesen set the book's context and printed an excerpt from the new book. Helgesen points out that though the first efforts to increase the number of women in the workforce were spurred by a compliance mind-set and given little support.
By the 1990s, companies realized that the resulting attrition was a waste of valuable resources. Furthermore, the war for talent heated up and companies began to become more strategic in their recruiting and retaining of women in the workforce.
In a very cool excerpt from the new book, the authors relate the strategy created by Infosys, the Bangalore based information technology giant. Here's the situation: Like every other company in the burgeoning field, it [Infosys] was engaged in a fierce war for the best and brightest university graduates. Unlike many of them, Infosys specifically targeted women as a solution — not only to expand the potential pool of top talent but also to tap in to a wider range of intellects.
So Infosys developed a strategy to achieve their objective.
The Infosys Women’s Inclusivity Network (IWIN) was launched in 2003, when 17 percent of the Infosys employees were women. Today, 34.1 percent of the workforce is female — in absolute numbers, more than thirty-six thousand women. Women make up 40.3 percent of entry-level workers, 24.2 percent of midlevel managers, 6.5 percent of senior managers, and 6.2 percent of top-tier leaders, nearly double the number of six years ago.
The key reason for those impressive figures is IWIN. The program has three aims: to persuade more high school girls to study engineering in college; to attract more female engineers to Infosys; and to make it easier for women to maintain their careers at the company after having children.
They were strategically smart.
They identified the stress-points for women and created policy to manage those very stresses. For example, expectant mothers asked for parenting workshops and health programs. Infosys provides daily Pregnacare yoga and fitness classes on the main campus. There’s an online referral service for hospitals, pediatricians, day care centers, nannies, and schools. Nursing stations supported by women lactation experts and a doctor on call are set up in all the offices. Similarly, all the offices have day care centers within four kilometers; most are equipped with Web cameras so that mothers can check in remotely throughout the day. Employees use office shuttle buses to drop their children at day care free of cost.
And the result of all that? Whereas prior to the program only 59% of women returned to work after maternity, over the past five years the figure has gone to 88%, and the total number of working mothers tripled during the same time period.
The company’s ultimate goal is to have women make up at least half of the workforce, if not more. By creating a work environment that both attracts and retains them, IWIN helps make Infosys a magnet for women.
This is a book not merely for men, but for corporate America.
Sylvia Ann Hewlett and Ripa Rashid, Winning the War for Talent: Why Women Are the Solution. (Harvard Business Review Press, 2011)