Last Spring, I got cornered by one of my friends, a psych analyst, while vacationing with her and her husband. We’d been having some heavy discussions and I’d been taking a solid position on the conscious brain and ignoring the unconscious (Only nerds like me do such things.) Finally, she asked the question: “Well, Dan, do you believe in the unconscious?” Recognizing she was probably pissed, I stared at her for about 30 very quiet seconds and finally responded, “I’m agnostic.” That discussion went no further.
But after working through John Bargh’s book, I’m a convert to the phenomenal role of the unconscious brain. Bargh had me from the first line of his book: “In college, I majored in psychology and minored in Led Zeppelin. Or maybe it was the other way around.” The scholarship doesn’t get any better, and the fun never stops. .