On numerous occasions over the years, I've coached women managers and execs. Recently, while going through my file on influence management, I stumbled on an old article by Mary Ellen Drummond entitled, Seven Things We Do That Keep Us From Getting Ahead, from a now defunct (?) magazine called Women Managers. Although these recommendations don't apply to a few female execs that I've worked with, they certainly apply to a large number. Drummond doesn't mention the basis for her conclusions, but because of my studies in nonverbal research I'm well aware that a number of the recommendations have a research basis. This information seems to go in cycles in business circles, but I've seen a number of recent articles on personal presentation. I'm also aware that the top business schools, including Booth, Kellogg, Harvard and Stanford give time in their program for personal presentation, usually in leadership development programs that focus on interpersonal communication.
I've found that typically, because of their socialization, women are not aware of these issues. The issues surface out of the assumption that business is a man's world, and that if a woman wants to succeed, she'll need to mimic some of the male behaviors. (Although I've seen and read all kinds of responses to that assumption, I recommend a great deal of flexibility in these issues. FYI: I've noticed more than a few men that need help with their business behaviors.)
Since what you don't know can hurt you, here are some things to think about and perhaps get some feedback on.
1. Women do not take up enough physical space. This is not a matter of size, but how you hold yourself when standing. If you expect to be perceived as a powerful person, stand with your feet apart, and perhaps your hands on your hips. Drummond recommends the steeple gesture, placing your hands so that just your fingertips are touching. This forces the palms apart and makes your arms take up more space whether standing or sitting. This is a classic negotiating posture, so watch for it when observing others.
Although Drummond doesn't mention this, it's a well-researched fact that when men and women all sit down at a large table, women take up far less room. Men put papers and books over as much as twice the space as women. I recommend that women spread out on the business table just like the men. Take ownership of a huge area of space. The difference often has a powerful impact on the discussion.
2. Women nod their heads when listening. A man nods his head only to show agreement, while women nod to show they're listening. Plenty of women in executive suites have been schooled to avoid this. Present yourself as a powerful person, not a nice lady. Just last week, I took my wife to see an endocrinologist at the university clinic. Prior to seeing the physician, the nurse took information and was nodding her head, encouraging my wife and me to talk. Then the physician, a nationally known woman walked into the room. The difference was shocking. Though smiling and warm, she was totally in charge from the time the door opened. She asked questions, but didn't nod. She interrupted me a couple times, probing for information. Once I acceded to her authority, the conversation became much more familiar. It was a hilarious experience for this communication scholar, but also a very powerful way for the physician to assert her authority. I had nothing but kudos and trust of her insights by the end of the session. Well done!
3. Women tilt their heads when they talk. Check this out and notice that women tilt their heads when listening and talking, without even knowing it. It is not a power position from which to speak. So keep your head up, chin forward and untilted, and relax your shoulders backward, not hunched tightly forward, when you want to speak. You want others to listen to you.
4. Women introduce themselves too soon. Research shows that no one listens to what's being said in the first 5 to 7 seconds of meeting new people. They're too busy visually checking you out, and they pay little to no attention to what's being said. That's why we forget the names of people we've just met. We weren't listening. So, when first meeting someone, explain what you do, the company you work for, and then, finally your name.
5. Women's voices rise at the ends of sentences. It makes a woman sound like she's asking a question and asking for assent instead of making a statement. There is a geographical component to this. Women from the Upper Midwest are terrible at this. Sometimes I just want to yell at the phone to get them to stop it. My wife, who's from Detroit, has never done that. My daughters? Not in a thousand years. I've seen them roll their eyes at a woman doing this. My middle daughter, in a playful mood, will mock someone doing it. When we moved to Minnesota and she was in the fourth grade, someone asked why she talked like she did--mouth open, and no questioning at the end of sentences. Her response? "Why would I want to talk like you?" Ummmm. Just to set you straight, she has a terrific number of friends, including a large number of Harvard, MIT researchers who think that when it comes to research protocols and animals, she's god.
6. Women fidget. Although I think this is somewhat dated, the research shows that when men enter a conference room, they make 12 major movements. Women make 27. Many of these involve pulling out a chair and sitting down, but then women start adjusting their clothes and jewelry. The more movements you make in business settings, the less powerful you seem to your colleagues. Beware what you do when you enter a room, and keep your movements to a minimum.
7. Women let men finish sentences for them. Fading out at the end of a sentence is more common for women than men, so is being interrupted. You need to complete your sentences and your ideas. So, keep talking, a bit louder and hold up your finger to signal you're not finished. Never, never, never let men get away with interrupting you. On occasion, you can also interrupt right back to make your point. And keep talking. As Drummond says, stick to your guns and your sentences.
These bad habits are all learned. They're not natural. The good habits can also be learned. So women, don't let the men take advantage of you. Frankly, I lose my respect for a woman who lets a man take advantage of her. I raised my daughters to know better! FYI: I was never interested in raising "nice girls." Our objective was to raise intelligent, achieving females who could make some serious contributions to this world. I've always taken the comment that my daughters or my wife could be difficult to be a compliment. It was expected.
