FYI: Tone is essentially the attitude you reflect toward your audience, whether one-on-one, team or even large group. (E.g.: tough/sweet/stuffy, personal/impersonal, authoritative/egalitarian, submissive/demanding, respectful/taken for granted, hopeful/cynical, friendly/distant, understanding/out of touch, etc.) Furthermore, all these attitudes demonstrate or at least imply emotional content. It is emotion that most successfully drives attention, and tone carries emotion.
It ain’t what ya do.
Hit’s the way that ya do it.
That’s what gets results.
Although many execs take tone seriously in face-to-face conversations, often manipulating it for their own advantage, it’s rarely discussed for business materials other those of public relations. Yet tone is just as valuable for the achieving of objectives in our writing of emails (and similar missives) as in face-to-face delivery.